3X subscription growth, without the coordination chaos.
How a D2C dairy brand scaled the Truly Desi app from fresh farm produce to reliable daily delivery.
Scaling D2C dairy is a logistics problem.
Daily subscriptions
Managing recurring daily milk plans at scale strained manual processes.
Dynamic quantities
Customers changed order quantities constantly, and every change had to be handled by hand.
Dawn deliveries
Tracking early-morning deliveries across the round left little visibility.
Cold chain risk
Fresh dairy leaves no room for disruption between the farm and the doorstep.
Direct relationship
Selling online was never the goal — owning the customer relationship was.
The tech engine behind the Truly Desi app.
Commerce
Customers order on the branded Truly Desi app while Rekart powers the engine behind the scenes.
Subscriptions
Customers schedule and modify milk deliveries themselves, without operational chaos on the team’s end.
Delivery Engine
Automated route planning and delivery management drastically reduced manual coordination.
Agentic Commerce
Transparent delivery tracking from dispatch to doorstep keeps customers informed automatically.
Customer 360
One record per subscriber ties orders, deliveries and payments to the direct relationship they set out to build.
What changed after Rekart.
“Every bottle of milk delivered on time is a promise kept. Rekart lets us focus on producing fresh, clean dairy while the technology quietly ensures it reaches our customers flawlessly.”
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Truly Desi, answered.
Fresh, clean dairy from their own farm — including A2 milk and paneer — direct to customers through the Truly Desi app.
3X growth in subscription orders, around 40% less delivery coordination effort, faster turnaround on daily orders and higher retention.
The customer app experience, subscription management, automated route planning and delivery tracking.
Automated route planning and dispatch-to-doorstep tracking keep early-morning dairy deliveries on time and disruption-free.
Run your operation like Truly Desi does.
See Rekart on your own numbers, live in about a week with assisted migration.